Essie Bun
2018
Essie Bun is a Welsh brand based on delicious treats, friendly service, and a love for pink. Essie Bun delivered a brief that required them to feel modernised, and delicious. The bouncy, bold typography delivers on their exciting array of treats, and the palette of pinks helps to deliver that sweet and kind sensation the brand wants the public to feel.
An integral design decision was to include the Essie Bun logo as a repeating pattern. This pattern could then be incorporated into any product or service that Essie Bun provided, such as: Cake boxes, staff uniform, baking paper, carrier bags etc.
